Pembroke
Nestled in the heart of southeastern North Carolina, Pembroke is a small-town rich in Native American heritage, natural beauty, and Southern hospitality. Pembroke offers visitors and residents a unique blend of history, education, and outdoor adventure.
North Carolina
Pembroke is a small town in Robeson County in southeastern North Carolina. It is best known as the home of University of North Carolina at Pembroke and as the cultural center of the Lumbee Tribe of North Carolina. The town has a rich Native American heritage that is reflected in its history, traditions, and community events. Pembroke is easily accessible from Interstate 95. Visitors and residents enjoy attractions such as the Museum of the Southeast American Indian, the Givens Performing Arts Center, and nearby Lumber River State Park. With its strong cultural identity, educational opportunities, and welcoming atmosphere, Pembroke plays an important role in preserving and celebrating the history and traditions of the Lumbee people and welcoming small town atmosphere.
The Lumbee Tribe of North Carolina is a Native American tribe whose ancestral homeland is centered in Robeson County and southeastern North Carolina, particularly around Pembroke. The Lumbee people have maintained a distinct cultural identity for generations, with strong traditions built around family, community, faith, education, agriculture, storytelling, music, arts, and service. Events such as Lumbee Homecoming, held annually around the Fourth of July in Pembroke, celebrate Lumbee history, culture, family, and community.
The University of North Carolina at Pembroke (UNCP) is a master's level university situated in the heart of Pembroke. As the nation's only four-year public institution founded by American Indians for American Indians, UNCP offers a diverse range of undergraduate and graduate programs. The campus is a vibrant cultural and educational hub, fostering a close-knit community that honors its unique history while preparing students for global leadership. With strong programs in arts, sciences, and professional fields, it remains a cornerstone of education and progress in southeastern North Carolina.
Grew from a railroad town to the political, educational, cultural, and economic center of the Lumbee community and a vital hub of Robeson County.
Capture our part of the state's famous hospitality, beautiful landscapes, and deep roots.
