Town. Tribe. University

Pembroke Tourism Development Authority

Things to do

Lumbee Homecoming

Join us for the annual Lumbee Homecoming, a celebration of rich cultural heritage and community spirit.
This week-long event, held in Pembroke, North Carolina, offers a unique glimpse into the traditions, music, and crafts of the Lumbee Tribe.
From vibrant parades and traditional dance performances to engaging storytelling and delicious cuisine, Lumbee Homecoming is an unforgettable experience for all ages.
Things to do

Splash Pad

Looking for a fun and refreshing way to beat the heat?
Visit our Splash Pad, the perfect destination for families and kids to cool off and enjoy the summer sun.
Featuring a variety of water sprays, fountains, and interactive features, the Splash Pad offers endless excitement and laughter. Whether you're looking to relax or engage in some playful water activities, the Splash Pad provides a safe and enjoyable environment for everyone. Come make a splash with us and create unforgettable memories!
Things to do

Downtown Amenities

Explore the heart of Pembroke and enjoy a variety of Downtown Amenities that cater to all your needs. Stroll through charming streets lined with unique shops, delightful cafes, and local boutiques.
Savor delicious meals at our array of restaurants, featuring both local and international cuisine.
Spend a leisurely afternoon in beautifully maintained parks, or attend one of the many community events and festivals that bring our downtown area to life.

Marie Moore, Town Finance Director

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Place to Stay

Holiday Inn Express

About Us

Welcome to Pembroke Tourism Authority

The Town of Pembroke – incorporated in 1895 – is a proud community rich in heritage. Pembroke is a beautiful place, full of friendly people, nestled among the pine trees of Robeson County in southeastern North Carolina...

Pembroke Tourism Development Authority

The duties of the Board are as follows:

To assist in formulating a Travel and Tourism program for the Town.

To serve the Town in an advisory capacity in the formulation of a Travel and Tourism budget and policy.