The Town of Pembroke – incorporated in 1895 – is a proud community rich in heritage. Pembroke is a beautiful place, full of friendly people, nestled among the pine trees of Robeson County in southeastern North Carolina. Our Town is approximately 7 miles from the intersection of Highway 74 and Interstate 95 at Lumberton, 2 hours south of Raleigh, two hours east of Charlotte, and just over an hour from several North and South Carolina beaches. Pembroke is a quaint but growing community regarded as the social, political, cultural and commercial center for the Lumbee Tribe, the largest American Indian tribe east of the Mississippi River, with over 58,000 members.

Pembroke is also home to the University of North Carolina at Pembroke (one of the State’s 17 UNC-System institutions). UNC-Pembroke is one of the fastest-growing and most diverse institutions in the UNC system; the campus is expected to grow exponentially over the next few years behind a reduced tuition legislation called “NC Promise,” potentially adding several thousand students to its enrollment over the next 3-5 years. The business and industry of the Town, its’ surrounding communities, and the population of UNC-Pembroke create a trade market that numbers well over 70,000 shoppers. In addition, our Town hosts a variety of events during the year, none larger than Lumbee Homecoming, which annually brings in over 30,000 visitors to the Town.